Privacy Policy

This privacy policy sets out how we use and protect any information that you give us when you use this website.

We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

We may collect the following information:

  • name and job title
  • contact information including email address and telephone number
  • delivery and billing address including postcode
  • item purchased, value & method of payment

This information is collected through the completion of online, in store or telephone orders and is used solely for the purpose of fulfilling the order. Details are also collected through enquiries, emails and estimates. Our lawful basis for collecting this information is legitimate interest.


We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:




  • Internal record keeping.





  • Creating, dispatching and if necessary, contacting you regarding your order.





  • We may use the information to improve our products and services.





  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided. We will only do this IF you have consented to receiving such information via our newsletter.






    We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.


    Your information is only shared with trusted third parties such as delivery comapnies, e-commerce platforms and trusted payment processors, in order to complete your order.


    We retain your personal information for as long as necessary to provide you with our services and as described in our privacy policy. Data is generally held for 7 years, though may be longer if the business requires.


    By subscribing to our newsletter, you are agreeing to us sending out information on promotions, new collections, events and news that we feel may be of interest to you relating to The Amber Shop. We will never share your details with other third-party companies. If at any time you wish to unsubscribe, please contact us at


    Our website uses Google Analytics to help optimise our online presence. For more information on how Google Analytics works and the information it obtains please visit

    Controlling your personal information

    You may choose to restrict the collection or use of your personal information in the following ways:

    • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
    • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at

    We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

    You may request details of personal information which we hold about you by writing to The Amber Shop, 15, Market Place, Southwold, Suffolk, IP18 6EA or by emailing us at If you believe that any information we are holding is incorrect or incomplete please let us know and we will promptly resolve the matter.

    If you are not happy with any aspect of how we collect or use your data, you have the right to complain to the Information Commissioner's Office (ICO) the UK supervisory authority for data protection issues ( We would be grateful if you would contact us first if you do have a complaint, so we can try to resolve the issue for you.

    Powered by Infotex UK